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Strong websites have one thing in common: they publish excellent articles on their blogs The authors write texts on topics that they completely understand, share valuable experiences, use real photos or videos, and check the facts. You can do this too! Write about what you are sure of at 100% Most of all, readers believe those writers who are well-versed in the topic. Are you a doctor, teacher, translator, pastry chef, a mother without days off? Whatever you…
Quality, usefulness, and time-saving are crucial factors to engage existing customers and attract new ones. How can a business show they care? Usefulness. Expert articles with life hacks related to your products are a great solution. However, don’t forget to post some useful articles not related to your sales. For example, a baby food company can post a complementary feeding plan or a video of a classic home massage for babies. It’s helpful, it really works,…
How the Ukrainian Translation Industry Conference took me by surprise What’s so special about UTIC? Finally, my first on-site translation conference this year! This conference was also unique due to its uncommon location in a pine forest (a campsite outside of Dnipro in Ukraine) and its cozy family feel (participants could bring their families along as well). It surprised me more than any other event of its type. We had evenings around the campfire, accompanied by music from guitars…
Every type of business needs to build communication with customers. So, a blog helps you to present your brand. It also maintains the interest of your audience. Blod also notifies about your corporate events and news. To do this professionally you need to have a qualified copywriter. A skilled copywriter becomes one of the key experts. Copywriters create the voice of your brand. The responsibility of a copywriter is not only to write spotless and…
Why you need subtitles? Subtitles are intended to accompany videos in the original or translated version, reproducing and sometimes supplementing the information of the movie or program. Let’s figure out why subtitles are important. Customer Care First of all, it is customer care. Subtitles are primarily useful for hearing-impaired audiences. It is important to make your services accessible to everyone. SEO Furthermore, the scripts that you add to your videos are taken into account by search engines. So when people…
We divided professional skills into soft (flexible) skills and hard skills. Hard skills So, you need Hard skills (the narrow professional skills) to solve particular problems in their daily business activity. For a translator, an example of a hard skill is the ability to work with CAT tools, and for a mechanical engineer. It could be the talent to handle a sander. You can study Hard skills in a few weeks and measure their effectiveness. In addition,…