How to optimize website pages to attract new customers

Translators Family blog: website optimization

How to optimize main website pages to attract new loyal customers? People are spending an increasing amount of time online, and it’s getting harder and harder to draw their attention. Even when they’re already on your website, you still need to convince them to share. Landing pages aren’t usually used for registration, but they help attract customers through thoughtful design, text, and a clear strategy. If you set up your landing pages properly, you can easily…

6 Best Business Opportunities in Spain for 2022

Translators Family blog: business

Want to start a business in Spain, but you’re running out of ideas? To help you out, here are the 6 best investment opportunities for small businesses in Spain for 2022. In the fall of 2020, the Spanish business world was speculating with apprehension about the “new normal.” What does this mean for investors? Let’s start with a survey of 5,000 respondents from different social backgrounds. An alarming report tells us what the typical consumer thinks and what…

Top 7 Google My Business features

Translators Family blog: Google business

Best Google My Business features It’s no secret that the degree to which you complete your business page in Google My Business determines its position in local search. In other words, keeping your page up to date makes it easier for your potential customers to find you and make a decision about purchasing products or services faster and easier. This service also provides an opportunity to keep in constant contact with customers through feedback and online chat. Although…

Design thinking from Google experts, or We think we’ve found the magic wand!

Translators Family blog: Design thinking

Design thinking from Google experts Spoiler: The atmosphere of trust and psychological safety in the team is the foundation of the company’s success. How can we achieve this? We can do it by using design thinking, which is based on a human-centered approach. If we think about people’s needs first, use the ability to empathize, do not think in clichés and are not afraid to experiment, it will be easier for us to act in a changing…

5 interesting examples of using Instagram Reels by translators

Translators Family blog: Instagram Reels

Instagram Reels for translators Whether you’re a freelancer or an employee of a large company, Reels is another way to promote your brand and help your audience get to know you a little better. Instagram’s algorithms value diverse content, and short video clips are especially popular among Generation Z. It’s worth taking full advantage of this opportunity. What are Instagram Reels Instagram Reels is a collection of creative tools for entertaining and creating short videos. You can shoot…

TikTok for business: a game changer or a waste of time?

Translators Family blog: TikTok for business

TikTok for business: a game changer or a waste of time? TikTok is not a platform for schoolchildren, and it can be very useful for business promotion. Let’s figure out who it’s good for? Great for mass-market If the process of making a purchase decision in your industry only takes the client little time, you should definitely consider creating an account on TikTok. The platform is ideal for bloggers (beginners and experienced) and translators alike. Who else will be successful?…