Speed is everything in the automotive industry. When a company transitions manufacturing to new countries, localized technical documentation is needed as soon as possible. But while speed is essential, accuracy is non-negotiable. A mistranslated manual or misinterpreted contract can result in operational errors, safety risks, and legal issues. So, how do automotive companies get high-speed…
As 2024 comes to a close, we’d like to share some highlights of what has been an incredible year for Translators Family. From exciting growth and new partnerships to remarkable achievements, this year has been nothing short of inspiring. Our CEO has prepared a special message to reflect on 2024 – a year of progress…
Since the start of the war in several parts of Ukraine in 2014 and then the full-scale invasion by the russians in 2022, the Ukrainian economy has suffered enormous disruptions and damages. Despite the turmoil, Ukrainian businesses have shown remarkable resilience. Many companies started exporting or opened offices in geographically and culturally close Poland. Some…
Yes and no. The answer depends on the type of content you’re translating and the level of quality you require. AI and machine translation (MT) tools have advanced significantly in recent years, offering fast and cost-effective solutions for translation. For simple, everyday texts or internal documents where speed is more critical than precision, AI can…
Expanding into new markets is a significant milestone for any SME. However, one of the most critical hurdles is localisation. Google Market Finder reports that: 72% of consumers prefer websites in their own language. 82% are more likely to purchase if the promotional material is in their language. 44% of exporters find website localisation a…
We studied The RWS report (Unlocked 2023, Global Research At The Leading Edge Of Brand Communications), which explores consumer attitudes to language and localisations across established G7 economies, fast-growing emerging markets, and the frontier markets of tomorrow. We discovered 5 crucial trends in 2024 and beyond. It should be noted that almost half (47%) of…