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advertising creatives must be inclusive

Some facts about inclusive advertising There's long been a problem: advertising doesn't mirror reality. And the result? The ads don't hit the target, and our budget disappears. How do you make your creatives inclusive? Include people from different groups in your team to create a base of inclusive images and make the process of creating the ad itself inclusive. When planning a shoot, make sure that people from underrepresented groups are involved in all stages of the process.   How...

Instagram algorithms tricks

c without a budget is tricky Advertising helps to quickly build up the number of followers and increase activity. But then you have to sweat over the organic promotion methods. And the result is not guaranteed. There are two reasons: huge competition and confident transition to the platform pay to play mode – you want results, you must pay. However, Instagram algorithms can outsmart and accelerate the growth of your profile, without you spending a penny....

Instagram updates

A selection of the latest Instagram updates to tell you all about the current trends and to help you monetize your likes.   Instagram updates How do you add a series of photos? The button that previously allowed you to upload multiple photos at once. The much-loved "Carousel" – is no longer available on Instagram. Now, to add more than one photo, you have to click on the photo you plan to post first and hold down until...

how-to-communicate-via-instagram

How to communicate via Instagram correctly There is no greater joy for an SMM marketer than an increase in engagement rates. But along with this increase in likes and comments, the need to be in touch with your account followers grows. Let's figure out how to coordinate comments and maintain your reputation as a responsive and friendly brand. Work with scripts and automation This point applies primarily to manufacturers and retailers who often receive the same type of...

CTA-creation-rules

CTA formation rules From social media advertising to SEO promotion, all of your efforts are ultimately aimed at increasing conversions. And the last element that leads to conversion is the call to action. CTA text: "I-message" Form the call-to-action as if you were perceiving the information as a buyer. For example, in a recent project for an SEO promotion company, we used the CTA "I want my site to be at the top". Don't choose frigid "Buy" and...