Blog for translators and translation buyers

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marketing-news-2022

How is marketing changing right now? We've analyzed the trends that will become prominent in 2022. Building a community around your brand Building a society around a product is an incredibly beneficial promotional concept. The key idea of a community is to connect people, share useful information, support each other, look after people. Creating additional value, increasing brand credibility, and nurturing a loyal audience are not the only benefits of a quality community.   AR and immersive technologies Augmented reality has...

dtp-services-agency

Despite digital advertising, flyers continue to be effective and sell goods and services if they are designed well. So, we will tell you how to increase the conversion rate of flyers and what you need to do to achieve this.   Write one message per flyer The flyer should reflect the message you want to convey to your target audience. Note that handing out flyers to anyone is a thankless job, and it won't be profitable. Moreover, you...

We offer cool copywriting services

Visualization helps to attract attention and explain concepts more quickly and clearly. Instead of dozens of verbal examples, it is far better to show a scheme once. There are six cases when an illustration is necessary.   Too much text  A solid canvas is uncomfortable to read. It is tiring to read and discourages you from reading the text at all. So, we needed some thematic images where the brain will rest and reload.  Allegories  You can drone on about...

we will create a super-powerful localization project for you,

Let's tell developers how to sell your game on another continent and not waste a penny of their budget Game translation is one of the most complex translation jobs. For a computer game to be interesting and understandable, translation alone is not enough, as it requires adaptation and localization. This is our guide to the subtleties of game localization. Today we'll tell you about the key steps on the way to a cool game that everyone will play.   Step 1. Create...

The 7 principles of a powerful lead magnet

How often have you made a purchase as soon as you opened a website? Statistics show that 96% of visitors leave empty-handed, and the average conversion rate in e-commerce is just 1.6%. This means that out of 1,000 visitors to a website, only 16 will make a purchase. The lead magnet is a marketer's secret weapon in the battle for customers. It helps increase conversion rates by 3-4 times, attracts the audience to the product, and works wonders...