Content and SEO are the most powerful components of Internet marketing. You won’t be able to promote a website with low-quality content. At the same time, even excellent content will be left unnoticed without SEO optimisation. SEO suggests the technical process of improving website traffic quality. And traffic means visitors who would like the content and stay on your website, request a quote, buy your product, or take any other targeted action. Let’s view what…
10 Solutions To Keep Your Business Successful in 2021 What you should do to keep a close relationship with your clients in the coming year. Totally personalize So ads, posts, and articles should be on time, written in the language in which your client thinks. Cover precisely the “pain” that worries them. Solution: hire a competent copywriter or an experienced translator if you supply goods and services to other countries or regions. Befriend micro-influencers Ordering ads from a millionaire…
Social media is necessary for any business Firstly, this is the way of communication with loyal customers. Secondly, new subscribers are also your target audience, which requires to be analyzed so that the business remains useful. Thirdly, conversions to the site from social networks are important factors for search engines, the so-called social signals. Thanks to them, your website goes up in the search results. As a company with several years of experience in copywriting, we…
Strong websites have one thing in common: they publish excellent articles on their blogs The authors write texts on topics that they completely understand, share valuable experiences, use real photos or videos, and check the facts. You can do this too! Write about what you are sure of at 100% Most of all, readers believe those writers who are well-versed in the topic. Are you a doctor, teacher, translator, pastry chef, a mother without days off? Whatever you…
Quality, usefulness, and time-saving are crucial factors to engage existing customers and attract new ones. How can a business show they care? Usefulness. Expert articles with life hacks related to your products are a great solution. However, don’t forget to post some useful articles not related to your sales. For example, a baby food company can post a complementary feeding plan or a video of a classic home massage for babies. It’s helpful, it really works,…
How the Ukrainian Translation Industry Conference took me by surprise What’s so special about UTIC? Finally, my first on-site translation conference this year! This conference was also unique due to its uncommon location in a pine forest (a campsite outside of Dnipro in Ukraine) and its cozy family feel (participants could bring their families along as well). It surprised me more than any other event of its type. We had evenings around the campfire, accompanied by music from guitars…