Great texts features
Writing text is easy enough, but how do you write a text that doesn’t fail to attract the attention of search engines? Here are some useful tips. What’s important?
It is an important factor in search engine rankings, as well as a parameter that affects conversions. For successful ranking, it is better to stop at articles with a text length of 8000 characters without spaces for information resources. And on commercial sites, it is sufficient to use materials of 4000-7000 characters. To find out how long your text should be, analyze the texts of your main competitors for certain queries. Of course, remember to resize for social networks.
Readability is considered one of the most crucial criteria when it comes to evaluating content. As a rule, if the content is aimed at non-specialist users. Moreover, it should be relatively short, easy to read, informative, and easy to understand. Work on a full-text structure (so it doesn’t look endless), use headings, subheadings, paragraphs, and lists where appropriate. In addition, search engines prefer well-structured content. It ranks higher than plain text.
Completeness of subject matter
Your content should be about the topic of the article, not the keywords. Don’t race to fit the right number of keywords into the text. Your main goal is to fully disclose the topic. Remember, holistic content is a mixture of coherence and relevance. If you want to focus your content on a single keyword phrase, the text should be as complete as possible and not over-saturated with keywords. Instead of repeating a keyword over and over again, find similar keywords and diversify the text as much as possible. To find such words, you can use the good old Google Keyword Planner tool.
It is believed that technical uniqueness is a relative parameter that determines how much a certain text duplicates other texts that are available online. Semantic uniqueness is different in that its definition considers the overall meaning of the text, its usefulness, and information content. And the latter definition is gaining more and more popularity because Google has become smarter and even came close to (officially) defining it. How does it do this? Through latent semantic analysis and criteria from the assessor (a representative of the search engine, which manually evaluates the quality of the output).
Literacy may seem a trivial and unremarkable factor. Although it is obvious that the text should not have any spelling, grammatical, or punctuation errors. We don’t always remember to get the text checked by a proofreader or software.
The best thing that can happen to an article is that it will be actively shared within social networks and friends. The most viral content on the Internet is provocative, controversial, and most often funny. All these signs are evaluated in a complex based on which the search engine concludes – whether the content is relevant or not.
In addition to all of the above, quality content must meet other characteristics: it must not be too advertising-heavy. It must be authentic, interesting, and visually complete, and it must contain photos, videos, infographics, multimedia, or audio. In general, it should contain everything that will embellish your text.
Objectively speaking, Google will not know if your text is accurate, interesting, or what’s in the picture. But it does track user behavior; if the users don’t find your content useful, Google will take you off its list of favorites.
The tools and services we’ve described are there to make your job easier, but not to do it for you. Learn how to work with this data, use different services for comparison, and constantly analyze the results.