Let’s take a look at how professionals should manage social media in 2021
First, it is worth noting that 60% of all people use social media every hour (according to We Are Social and Hootsuite). Social media have become an indispensable part of everyday life for people all over the world.
Social responsibility will become a leading trend. Customers will pay attention to how companies treat issues such as mental health, inclusivity, and social justice. They will also see if a brand is becoming irrelevant and potentially obsolete in 2021. You should interweave the content with what people care about.
Say “No” to fake content
Reducing the level of fake content – the second direction. Covid-19 has brought the issue to the forefront. Those who use fake news will see that the number of unsubscribed users exceeds the benefits of engagement.
In 2021 we will observe a rise in “old-school marketing” as brands turn back to the simpler way of engaging consumers – communication, courtesy, good old podcasts, instructions, and so on.
As lockdown took hold, people turned to video games as another form of amusement. Use gamification in stories and websites, or review games – do what goes in harmony with your business.
Therefore, the pandemic has brought interaction with people to the vanguard. Sales are no longer a top priority for customers. What’s important is information, engagement, and social issues. Just shouting “buy-buy” no longer attracts anyone.
That is to say, help customers keep their minds off their problems and demonstrate ways to achieve happiness here and now.
Moreover, put off the GIFs and emojis. Memes are now the way to communicate. Finally, you can use your favorite memes in posting and promotion: pick the top ones and forget that you have nothing to post.
Do you agree with these directions?