Website and software localisation
Boutique translation agency: because specialisation matters
How to localise your website or software for new markets
Demolish the linguistic and cultural barriers that keep you from accessing new markets with our professional localisation services
We give companies and individuals alike the opportunity to build their online presence in Russian, Ukrainian, Polish, English-speaking and other markets. We do this at competitive prices and at the highest possible quality, thanks to our effective software and website localisation process and our collaborative approach.
What is localisation in translation business
Localisation (or localization) is defined as the process of modifying products or services to account for differences in distinct markets. Website and software localisation is not simply translation, but rather a complex process that involves other tasks such as software engineering or web programming and web design, software or web testing, transcreation, search engine optimisation (SEO), and desktop publishing. The content of the localised software or website must “speak to” the end user.
When dealing with localisation projects, we adapt the content to the linguistic, cultural, and technical requirements of the target market.
We localise software and web products, including the software itself (graphics, code, messages), and all related product documentation (help files, manuals, press-releases, etc.). We also take care of copywriting and multilingual SEO.
How does localisation work
Our localisation process is well-organised and guarantees high-quality results. It usually includes the following steps:
Analysis of the material and selection of specialist localisation tools and resources
Cultural, linguistic, and technical assessment
Creation and maintenance of terminology glossaries and style guides
Translation, transcreation and proofreading; translation with SEO in mind (keyword research etc.)
Adaptation of the user interface and resizing dialog boxes to allow for target language space requirements*
Localisation of graphics, scripts, and other media*
Compilation and building of localised files, and DTP where applicable*
Testing the localised application on the target operating system and web applications, or testing the website in different browsers and operating systems*
Linguistic and functional quality assurance
Selection and setup of hosting*
Search engine optimisation*