What is a sales funnel and why do businesses need it?

Translators Family blog: sales funnel

What is a sales funnel and why do businesses need it? Every consumer of any goods or services walks roughly the same path from the onset of a problem to the purchase of a product that will help resolve that problem. The American advertising expert Elias St. Elmo Lewis noticed and described this pattern about 120 years ago. It was he who introduced the concept of the “consumer funnel,” which eventually became the reference template for…

5 interesting examples of using Instagram Reels by translators

Translators Family blog: Instagram Reels

Instagram Reels for translators Whether you’re a freelancer or an employee of a large company, Reels is another way to promote your brand and help your audience get to know you a little better. Instagram’s algorithms value diverse content, and short video clips are especially popular among Generation Z. It’s worth taking full advantage of this opportunity. What are Instagram Reels Instagram Reels is a collection of creative tools for entertaining and creating short videos. You can shoot…

Chain letter: 5 tragic mistakes that ruin email marketing

Translators Family blog: Email marketing

Email marketing has been around for many years now And we’re sure it will be around for a long time to come. Big brands like Waikiki, Pandora, Google are in no hurry to give up sending emails, and they are absolutely right because it is an unobtrusive and easy way to get conversions and leads. But only if you know how to use this tool correctly. Working with email marketing is more than sending one or two emails…

How can you maintain your business right now?

Translators Family blog: Business 2021

Translators Family follows the news closely to stay informed and keep you up to date The world of marketing is changing every day, alarming or surprising us, but always providing us with new ideas and trends. Today we’re going to tell you what you can do for your business right now to help it in the future. Master the Instagram stories Instagram and Facebook offer users the opportunity to share stories. Moreover, stories have always enjoyed great popularity…

Copywriting for IT: how to make your writing cool?

Translators Family blog: IT copywriting

How to make your IT copywriting cool? A common reason for bad texts is that humanists have little understanding of code, and developers like to throw around terms. How to fight it: listen, retell it in “human” terms – the IT specialist must nod in agreement. Important: the final text should be given to a specialist who knows the subject, for it to be proofread. This will protect you from numerous problems. And at the stage…

How is marketing changing right now?

Translators Family blog: marketing

How is marketing changing right now? We’ve analyzed the trends that will become prominent in 2022. Building a community around your brand Building a society around a product is an incredibly beneficial promotional concept. The key idea of a community is to connect people, share useful information, support each other, look after people. Creating additional value, increasing brand credibility, and nurturing a loyal audience are not the only benefits of a quality community. AR and immersive technologies Augmented reality has…