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Best Google My Business features It’s no secret that the degree to which you complete your business page in Google My Business determines its position in local search. In other words, keeping your page up to date makes it easier for your potential customers to find you and make a decision about purchasing products or services faster and easier. This service also provides an opportunity to keep in constant contact with customers through feedback and online chat. Although…
What will help you retain customers during the period of the COVID-19 instability? The COVID-19 pandemic complicates and alters familiar decision-making processes. How to deal with customers? How to attract new ones? Here are 5 tricks that are sure to help. Perfectly packaged social media with stress-free, panic-free content Brands communicating with customers in these emotionally challenging times should express empathy and concern. As the situation changes and consumer attention is captured, it is important to communicate briskly,…
Some facts about inclusive advertising There’s long been a problem: advertising doesn’t mirror reality. And the result? The ads don’t hit the target, and our budget disappears. How do you make your creatives inclusive? Include people from different groups in your team to create a base of inclusive images and make the process of creating the ad itself inclusive. When planning a shoot, make sure that people from underrepresented groups are involved in all stages of the process. How…
A selection of the latest Instagram updates to tell you all about the current trends and to help you monetize your likes. Instagram updates How do you add a series of photos? The button that previously allowed you to upload multiple photos at once. The much-loved “Carousel” – is no longer available on Instagram. Now, to add more than one photo, you have to click on the photo you plan to post first and hold down until…
How to communicate via Instagram correctly There is no greater joy for an SMM marketer than an increase in engagement rates. But along with this increase in likes and comments, the need to be in touch with your account followers grows. Let’s figure out how to coordinate comments and maintain your reputation as a responsive and friendly brand. Work with scripts and automation This point applies primarily to manufacturers and retailers who often receive the same type of…
CTA formation rules From social media advertising to SEO promotion, all of your efforts are ultimately aimed at increasing conversions. And the last element that leads to conversion is the call to action. CTA text: “I-message” Form the call-to-action as if you were perceiving the information as a buyer. For example, in a recent project for an SEO promotion company, we used the CTA “I want my site to be at the top”. Don’t choose frigid “Buy” and…
