Beautiful copywriting Customers often ask copywriters to write a “beautiful” text, full of complex adjectives and dithyrambs about a company. In such a text, you are sure to encounter phrases such as: “excellent specialists,” “vast experience,” “modern, unique equipment,” and other clichés. Such texts are not difficult to find: you will find them in almost any Google search. What is the difference between a well-selling text and a pompous one? Usefulness Everyone concentrates on their personal needs. This is…