What websites will engage people in the UK?

Key Features of British Websites

Before localising a site for the UK, we conduct detailed market research to determine what information to work with. So, our market research has led us to identify specific key features of British websites that set them apart from sites in Poland, Ukraine, and the USA. These traits, among others, serve as a guide for…

Payment Preferences Across European Countries

A map of Europe highlighting countries like Germany, the UK, France, Belgium, Poland, Austria, Spain, and Portugal with icons representing various payment methods.

When planning to sell goods or services in another European country, researching consumers’ most popular payment methods should be an integral part of your localisation strategy. Convenience is a crucial factor in the e-commerce business. We have collected key data on the preferred payment methods used in several European countries to help you optimise your…

Comparative Analysis of Social Media Usage in Poland, France, and the United States

A world map highlighting Poland, France, and the United States with social media icons like Facebook, YouTube, and TikTok.

Social media plays a crucial role in communication, entertainment, and commerce worldwide. In this article, we compare how social media is used in Poland, France, and the United States. Each country exhibits unique trends and preferences, reflecting its distinct digital cultures and societal concerns. Poland: A Hub for Communication and Commerce In Poland, nearly 70%…