Multilingual SEO

A translated website must be a perfectly fluent example of the target language. It must be beautifully designed, informative and distinctive – but all of these things mean nothing if your users can’t find the site in the first place.

What is SEO?

Online search engines like Google and Bing use algorithms – a complex set of automatic rules – to assign every website in the world a “page rank” which determines where the site appears in search engine results. The higher the page rank, the more prominently the website will feature.

SEO – short for “search engine optimisation” – is the art of tweaking a website’s content to ensure that search engine algorithms value the site more highly. This can involve changes to the “visible” text on a site, like headers and body text, to make it more detailed and relevant. It can also involve updating a website’s “metadata”: the hidden machine-readable text which describes information about a page like its subject matter and relevant keywords. Search engines and other computer programs use metadata to learn about a website and understand its purpose, so optimising a page’s metadata is essential if you want to get the best possible results.

Why SEO is important for business?

Study after study – as well as our own practical experience – has shown that web users are not interested in trawling through pages upon pages of search results. They want to find what they’re looking for fast, which means they are vastly more likely to click on search engine results that are close to the top of the very first page. The first step to winning a customer is to get their attention, and SEO is an excellent method for doing just that.