Blog for translators and translation buyers

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What's so special about UTIC?

How the Ukrainian Translation Industry Conference took me by surprise What's so special about UTIC? Finally, my first on-site translation conference this year! This conference was also unique due to its uncommon location in a pine forest (a campsite outside of Dnipro in Ukraine) and its cozy family feel (participants could bring their families along as well). It surprised me more than any other event of its type. We had evenings around the campfire, accompanied by music from guitars...

why do you need a copywriter for your business

Every type of business needs to build communication with customers. A blog helps you to present your brand, maintain the interest of your audience, and notify about your corporate events and news. To do this professionally and regularly you need to have a qualified copywriter. A skilled copywriter becomes one of the key experts who creates the voice of your brand. The responsibility of a copywriter is not only to write spotless and catchy content....

Why subtitles are so important for your videos

Subtitles are intended to accompany videos in the original or translated version, reproducing and sometimes supplementing the information of the movie or program. Let's figure out why subtitles are important. First of all, it is customer care. Subtitles are primarily useful for hearing-impaired audiences. It is important to make your services accessible to everyone. Furthermore, the scripts that you add to your videos are taken into account by search engines. So when people search for something similar...

What are soft skills and why they are so important

In the simple model of professional competencies, professional skills are divided into soft (flexible) skills and hard skills. Hard skills Hard skills are the narrow professional skills that are needed to solve particular problems in their daily business activity. For a translator, an example of a hard skill is the ability to work with CAT tools, and for a mechanical engineer, it could be the talent to handle a sander. Hard skills can be studied in a...

How to communicate with clients online

Remote work boosted the popularity of messengers for communication, both private and business. So the rules of high-quality and respectful online communication are extremely relevant now. Let's review some of the most important steps you should take to guarantee professional business calls through messengers. The first thing you should check is which method your client prefers to communicate Someone may still want to contact through good old e-mail or phone. Some may want to use the trending video...