Blog for translators and translation buyers

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13 Jan 2022
0

Core Web Vitals. How to check your website for compliance?

Karina
For clients, For translators
seo-content-tips-from-google

Core Web Vitals. How to check your website for compliance? Google is constantly refining algorithms to improve the quality of search results. From mid-June 2021, the ranking will be influenced by new factors for assessing resource quality. These factors are many, but only three main ones stand out. In this article, we'll explore Core Web Vitals, discuss the tools for checking these metrics, and give tips on how to improve your site parameters so that you...

07 Dec 2021
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4 psychological triggers to attract customers

Karina
For clients, For translators
marketing triggers for customers

The whole point of marketing is to try to influence people   But the catch is that you can't influence people without understanding them. That's why it's vital to first learn the psychology of customer behavior for a marketing campaign to be successful. What drives people? Why do we tend to make some decisions and not others? And most importantly, what can you do so that people don't just choose your services but become loyal customers and...

08 Nov 2021
1

10 design trends that will stay hot in 2022

Karina
For clients, For translators

TOP 10 design trends in 2022 Today we'll look at 10 design trends that we think can increase ad CTR for the rest of 2021 and into 2022 An important disclaimer right away. We don't aim to be prescriptive in this article. This isn’t a list of dos and don’ts. Each creative aims for a specific audience and exists in a specific social and media context. Every design decision has a right to life – someone might...

01 Nov 2021
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Eight Failed Advertising Campaigns Boasting the “Don’t Do That” banner

Karina
For clients, For translators
marketing-activity-failures

The goal of any marketing activity is to get attention It goes without saying that interest and avid curiosity are best. But the truth of life is that interest and/or curiosity are often adverse. Instead of interest, creatives provoke anger, and instead of curiosity stimulating purchases, an uncontrollable urge to go on social media and write your thoughts about the brand. And sometimes send a couple of complaints to government agencies. Today, we will talk about the...

14 Oct 2021
0

The future is in content marketing! Let’s put this theory to the test

Karina
For clients, For translators
The future is in content marketing!

The future is in content marketing We face advertising noise daily and have learned to ignore it. Teaser headlines and banners impress few people. Users want useful material that will solve their problems. What's more, they want a personal touch and a focus on their needs. Content marketing can offer precisely that. Content marketing: what it is It is the creation and distribution of quality content with a view to building a trusting relationship with customers. High-quality content...