Blog for translators and translation buyers

Blog

22 Jul 2021
0

Instagram updates you didn’t know about

Karina
For clients, For translators
Instagram updates

A selection of the latest Instagram updates to tell you all about the current trends and to help you monetize your likes.   Instagram updates How do you add a series of photos? The button that previously allowed you to upload multiple photos at once. The much-loved "Carousel" – is no longer available on Instagram. Now, to add more than one photo, you have to click on the photo you plan to post first and hold down until...

19 Jul 2021
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Instagram etiquette: communicating correctly

Karina
For clients, For translators
Instagram marketing tips

How to communicate via Instagram correctly There is no greater joy for an SMM marketer than an increase in engagement rates. But along with this increase in likes and comments, the need to be in touch with your account followers grows. Let's figure out how to coordinate comments and maintain your reputation as a responsive and friendly brand. Work with scripts and automation This point applies primarily to manufacturers and retailers who often receive the same type of...

13 Jul 2021
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Find out what’s wrong with your CTA in 5 minutes

Karina
For clients, For translators
Translators family services online

CTA formation rules From social media advertising to SEO promotion, all of your efforts are ultimately aimed at increasing conversions. And the last element that leads to conversion is the call to action. CTA text: "I-message" Form the call-to-action as if you were perceiving the information as a buyer. For example, in a recent project for an SEO promotion company, we used the CTA "I want my site to be at the top". Don't choose frigid "Buy" and...

07 Jul 2021
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Beautiful text vs well-selling text: which is cooler

Karina
For clients, For translators
cool selling text from translators family

Beautiful copywriting Customers often ask copywriters to write a "beautiful" text, full of complex adjectives and dithyrambs about a company. In such a text, you are sure to encounter phrases such as: "excellent specialists," "vast experience," "modern, unique equipment," and other clichés. Such texts are not difficult to find: you will find them in almost any Google search. What is the difference between a well-selling text and a pompous one?   Usefulness Everyone concentrates on their personal needs. This is...

05 Jul 2021
0

Chain letter: 5 tragic mistakes that ruin email marketing

Karina
For clients, For translators
Email marketing content creation

Email marketing has been around for many years now And we're sure it will be around for a long time to come. Big brands like Waikiki, Pandora, Google are in no hurry to give up sending emails, and they are absolutely right because it is an unobtrusive and easy way to get conversions and leads. But only if you know how to use this tool correctly. Working with email marketing is more than sending one or two emails...