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The future is in content marketing!

The future is in content marketing We face advertising noise daily and have learned to ignore it. Teaser headlines and banners impress few people. Users want useful material that will solve their problems. What's more, they want a personal touch and attention to needs. Content marketing: what it is It is the creation and distribution of quality content to build a trusting relationship with a customer. High-quality content marketing, unlike traditional advertising, offers users useful material and only...

What is a sales funnel and why do businesses need it?

What is a sales funnel and why do businesses need it? Every consumer of any goods or services walks roughly the same path from the onset of a problem to the purchase of a product that will help resolve that problem. The American advertising expert Elias St. Elmo Lewis noticed and described this pattern about 120 years ago. It was he who introduced the concept of the "consumer funnel," which eventually became the reference template for...

website-pages-optimisation

How to optimize main website pages to attract new loyal customers? People are spending an increasing amount of time online, and it's getting harder and harder to draw their attention. Even when they're already on your website, you still need to convince them to share. Landing pages aren't usually used for registration, but they help attract customers through thoughtful design, text, and a clear strategy. If you set up your landing pages properly, you can easily...

business-in-spain-2022

Want to start a business in Spain, but you're running out of ideas? To help you out, here are the 6 best investment opportunities for small businesses in Spain for 2022. In the fall of 2020, the Spanish business world was speculating with apprehension about the "new normal."   What does this mean for investors? Let's start with a survey of 5,000 respondents from different social backgrounds. An alarming report tells us what the typical consumer thinks and what...

Top 7 Google My Business Features

Best Google My Business features It's no secret that the degree to which you complete your business page in Google My Business determines its position in local search. In other words, keeping your page up to date makes it easier for your potential customers to find you and make a decision about purchasing products or services faster and easier. This service also provides an opportunity to keep in constant contact with customers through feedback and online chat. Although...