The goal of any marketing activity is to get attention It goes without saying that interest and avid curiosity are best. But the truth of life is that interest and/or curiosity are often adverse. Instead of interest, creatives provoke anger, and instead of curiosity stimulating purchases, an uncontrollable urge to go on social media and write your thoughts about the brand. And sometimes send a couple of complaints to government agencies. Today, we will talk about the…
The future is in content marketing We face advertising noise daily and have learned to ignore it. Teaser headlines and banners impress few people. Users want useful material that will solve their problems. What’s more, they want a personal touch and a focus on their needs. Content marketing can offer precisely that. Content marketing: what it is It is the creation and distribution of quality content with a view to building a trusting relationship with customers. High-quality content…
What is a sales funnel and why do businesses need it? Every consumer of any goods or services walks roughly the same path from the onset of a problem to the purchase of a product that will help resolve that problem. The American advertising expert Elias St. Elmo Lewis noticed and described this pattern about 120 years ago. It was he who introduced the concept of the “consumer funnel,” which eventually became the reference template for…
Instagram Reels for translators Whether you’re a freelancer or an employee of a large company, Reels is another way to promote your brand and help your audience get to know you a little better. Instagram’s algorithms value diverse content, and short video clips are especially popular among Generation Z. It’s worth taking full advantage of this opportunity. What are Instagram Reels Instagram Reels is a collection of creative tools for entertaining and creating short videos. You can shoot…
Email marketing has been around for many years now And we’re sure it will be around for a long time to come. Big brands like Waikiki, Pandora, Google are in no hurry to give up sending emails, and they are absolutely right because it is an unobtrusive and easy way to get conversions and leads. But only if you know how to use this tool correctly. Working with email marketing is more than sending one or two emails…
Translators Family follows the news closely to stay informed and keep you up to date The world of marketing is changing every day, alarming or surprising us, but always providing us with new ideas and trends. Today we’re going to tell you what you can do for your business right now to help it in the future. Master the Instagram stories Instagram and Facebook offer users the opportunity to share stories. Moreover, stories have always enjoyed great popularity…