Content Psychology in 2024


2024 has guided in an era where understanding the mind behind content consumption isn’t just advantageous – it’s vital. Content marketing and copywriting are closer to psychology than ever before. Today’s content isn’t just read – it’s felt. Neuroscience research from MDPI (Multidisciplinary Digital Publishing Institute) suggests that emotionally charged content can significantly increase viewer engagement and retention [Viewer Engagement…

Top 6 Language Industry Trends to Watch Out For in 2024

2024 Language Industry Trends: Revolutionizing Translation with Advanced Tech and Sustainability

A little spoiler: everything will be fine and thrilling. As we venture into 2024, the language industry is on the cusp of transformative changes. Stay ahead of the curve with these top 6 trends reshaping our industry. Advanced Machine Translation and Neural Language Models Machine translation (MT) and neural language models are witnessing unprecedented advancements….

Decoding Success: Writing Secrets Behind Top Brands like Apple, Airbnb, Tesla, and More

Learn business writing strategies from top brands like Apple, Airbnb, and Google.

Ever wondered what sets brands like Apple, Airbnb, Tesla, Google, Slack, Amazon, and Coca-Cola apart? They all share a secret ingredient: harmony. It’s the hidden force behind their success and steady growth—a seamless blend of style, visuals, texts, ads, and sales tactics that create an unmistakable identity, much like Coca-Cola in its domain. Today, let’s…

12 Key Trends Shaping 2024

Explore the 12 key trends redefining the future of business: from Gen Z's impact to the rise of invisible disabilities awareness. Discover how these forces will shape your work in 2024 and beyond.

Let’s look at the trends that will define 2024 and the future of business: The Creator Economy Boom: Platforms such as TikTok, YouTube, Instagram, Twitch, and Substack will continue flourishing, empowering content creators to monetise their work and diversifying media landscapes. The Growth ofRemote Work: Flexible work setups will become the norm, enabling employees to work…

Navigating Business Owner Concerns: ChatGPT and Translators Family’s Perspective

Business owners and AI discussing potential challenges of using translation services, including accuracy, cultural understanding, and cost concerns.

We decided to test AI to gain insights into our target audience, and here’s what we discovered about business owner concerns regarding translators: Inaccuracy: Business owners may have concerns about the accuracy of translations provided by translators. Insecurity: Owners often handle sensitive and confidential information, such as financial records, trade secrets, or customer data, so…

ChatGPT vs. Bard For Translation And Content Creation

Unleashing Creativity and Efficiency: AI Tools for Translators and Copywriters

Today, we’d like to investigate which of these two tools is better to work with. Let’s have a look at the key differences between them. Google Bard uses Google Pathways Language Model (PaLM 2) and can offer responses based on real-time, current events pulled from Google Search, becoming an excellent research tool. ChatGPT uses its…