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2024 has guided in an era where understanding the mind behind content consumption isn’t just advantageous – it’s vital. Content marketing and copywriting are closer to psychology than ever before. Today’s content isn’t just read – it’s felt. Neuroscience research from MDPI (Multidisciplinary Digital Publishing Institute) suggests that emotionally charged content can significantly increase viewer engagement and retention [Viewer Engagement…
A little spoiler: everything will be fine and thrilling. As we venture into 2024, the language industry is on the cusp of transformative changes. Stay ahead of the curve with these top 6 trends reshaping our industry. Advanced Machine Translation and Neural Language Models Machine translation (MT) and neural language models are witnessing unprecedented advancements….
Ever wondered what sets brands like Apple, Airbnb, Tesla, Google, Slack, Amazon, and Coca-Cola apart? They all share a secret ingredient: harmony. It’s the hidden force behind their success and steady growth—a seamless blend of style, visuals, texts, ads, and sales tactics that create an unmistakable identity, much like Coca-Cola in its domain. Today, let’s…
Let’s look at the trends that will define 2024 and the future of business: The Creator Economy Boom: Platforms such as TikTok, YouTube, Instagram, Twitch, and Substack will continue flourishing, empowering content creators to monetise their work and diversifying media landscapes. The Growth ofRemote Work: Flexible work setups will become the norm, enabling employees to work…
We decided to test AI to gain insights into our target audience, and here’s what we discovered about business owner concerns regarding translators: Inaccuracy: Business owners may have concerns about the accuracy of translations provided by translators. Insecurity: Owners often handle sensitive and confidential information, such as financial records, trade secrets, or customer data, so…
Today, we’d like to investigate which of these two tools is better to work with. Let’s have a look at the key differences between them. Google Bard uses Google Pathways Language Model (PaLM 2) and can offer responses based on real-time, current events pulled from Google Search, becoming an excellent research tool. ChatGPT uses its…