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TOP 10 design trends in 2022 Today we’ll look at 10 design trends that we think can increase ad CTR for the rest of 2021 and into 2022 An important disclaimer right away. We don’t aim to be prescriptive in this article. This isn’t a list of dos and don’ts. Each creative aims for a specific audience and exists in a specific social and media context. Every design decision has a right to life – someone might
The goal of any marketing activity is to get attention It goes without saying that interest and avid curiosity are best. But the truth of life is that interest and/or curiosity are often adverse. Instead of interest, creatives provoke anger, and instead of curiosity stimulating purchases, an uncontrollable urge to go on social media and write your thoughts about the brand. And sometimes send a couple of complaints to government agencies. Today, we will talk about the…
The future is in content marketing We face advertising noise daily and have learned to ignore it. Teaser headlines and banners impress few people. Users want useful material that will solve their problems. What’s more, they want a personal touch and a focus on their needs. Content marketing can offer precisely that. Content marketing: what it is It is the creation and distribution of quality content with a view to building a trusting relationship with customers. High-quality content…
What is a sales funnel and why do businesses need it? Every consumer of any goods or services walks roughly the same path from the onset of a problem to the purchase of a product that will help resolve that problem. The American advertising expert Elias St. Elmo Lewis noticed and described this pattern about 120 years ago. It was he who introduced the concept of the “consumer funnel,” which eventually became the reference template for…
How to optimize main website pages to attract new loyal customers? People are spending an increasing amount of time online, and it’s getting harder and harder to draw their attention. Even when they’re already on your website, you still need to convince them to share. Landing pages aren’t usually used for registration, but they help attract customers through thoughtful design, text, and a clear strategy. If you set up your landing pages properly, you can easily…
Want to start a business in Spain, but you’re running out of ideas? To help you out, here are the 6 best investment opportunities for small businesses in Spain for 2022. In the fall of 2020, the Spanish business world was speculating with apprehension about the “new normal.” What does this mean for investors? Let’s start with a survey of 5,000 respondents from different social backgrounds. An alarming report tells us what the typical consumer thinks and what…