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2024 has guided in an era where understanding the mind behind content consumption isn’t just advantageous – it’s vital. Content marketing and copywriting are closer to psychology than ever before. Today’s content isn’t just read – it’s felt. Neuroscience research from MDPI (Multidisciplinary Digital Publishing Institute) suggests that emotionally charged content can significantly increase viewer engagement and retention [Viewer Engagement…
Often, we create texts for landing pages, email ad campaigns, and websites and make our list of techniques that can achieve the most significant impact on the audience. Gratitude effect. People don’t like to feel like a debtor, so we often use lead magnets, gifts, special individual bonuses, guides, or personal offers when writing texts….
Beautiful copywriting Customers often ask copywriters to write a “beautiful” text, full of complex adjectives and dithyrambs about a company. In such a text, you are sure to encounter phrases such as: “excellent specialists,” “vast experience,” “modern, unique equipment,” and other clichés. Such texts are not difficult to find: you will find them in almost any Google search. What is the difference between a well-selling text and a pompous one? Usefulness Everyone concentrates on their personal needs. This is…
Visualization helps to attract attention and explain concepts more quickly and clearly. Instead of dozens of verbal examples, it is far better to show a scheme once. There are six cases when an illustration is necessary. Too much text A solid canvas is uncomfortable to read. It is tiring to read and discourages you from reading the text at all. So, we needed some thematic images where the brain will rest and reload. Allegories You can drone on about…
Content marketing is not just about texts It’s about selling through texts. Today, content is an important tool for business promotion, so the demand for it is very high. And a good content expert is a rarity nowadays. Therefore, if you are a good writer, you can earn good money. Therefore, we will now give you a few tips on how to boost the value of your services. Study basic marketing analysis In other words, this includes analysis…
How to diversify your blog and attract your audience? To make content more interesting to read, you can enrich it with: life stories, news from your industry, provocative articles that cause discussion in the comments, useful tips, articles with your reflections, insightful texts, etc. Write not for yourself but write for people. That’s why you should know your audience, especially their: age and gender, region (capital or province), profession or occupation, interests and hobbies, psychological characteristics: character,…
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