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Expanding into new markets is a significant milestone for any SME. However, one of the most critical hurdles is localisation. Google Market Finder reports that: 72% of consumers prefer websites in their own language. 82% are more likely to purchase if the promotional material is in their language. 44% of exporters find website localisation a…
We studied The RWS report (Unlocked 2023, Global Research At The Leading Edge Of Brand Communications), which explores consumer attitudes to language and localisations across established G7 economies, fast-growing emerging markets, and the frontier markets of tomorrow. We discovered 5 crucial trends in 2024 and beyond. It should be noted that almost half (47%) of…
Before localising a site for the UK, we conduct detailed market research to determine what information to work with. So, our market research has led us to identify specific key features of British websites that set them apart from sites in Poland, Ukraine, and the USA. These traits, among others, serve as a guide for…
Once upon a time, in the bustling world of eCommerce, there was an ambitious entrepreneur named Alex. He had an online store selling innovative gadgets worldwide. His journey, full of dreams and aspirations, was about to take an unexpected turn as he learned the art of brand localisation, a crucial step in the global success…
Translators Family will participate in Going Global Live 2023 We are excited to announce that we will participate in the upcoming Going Global Live event on November 22nd and 23rd, 2023, at the ExCeL London! Our team will be at stand G144, where you can discover our wide range of multilingual translation, content creation, and…
Tips for effective software product localization Localization is the epitome of user-friendliness: approximately 75% of the world’s people feel more free and confident using products which communicate with them in their native language rather than in English. Localization is part of the development process Companies that do not pay proper attention to localization planning often make avoidable mistakes. The main problem comes from inappropriate relationships between developers, localization managers, and translators. Translated texts (usually UI) and localized versions…
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