Tips for effective software product localization Localization is the epitome of user-friendliness: approximately 75% of the world’s people feel more free and confident using products which communicate with them in their native language rather than in English. Localization is part of the development process Companies that do not pay proper attention to localization planning often make avoidable mistakes. The main problem comes from inappropriate relationships between developers, localization managers, and translators. Translated texts (usually UI) and localized versions…