Trust as the new currency in 2024

building consumer trust through effective localisation and communication strategies.

We studied The RWS report (Unlocked 2023, Global Research At The Leading Edge Of Brand Communications), which explores consumer attitudes to language and localisations across established G7 economies, fast-growing emerging markets, and the frontier markets of tomorrow. We discovered 5 crucial trends in 2024 and beyond.  It should be noted that almost half (47%) of…

How And Why To Create Your Company Wikipedia Page?

How to Create a Wikipedia Page for Your Company: A Step-by-Step Guide

Wikipedia is a widely recognised and trusted placement. And besides that: It improves online presence: a Wikipedia page appears high in search engine results. It provides a place where people can learn more about your company’s history, products, and achievements. It positively affects your company’s SEO with backlinks from a high-authority site like Wikipedia. It…

UK Social Media Trends: WhatsApp Dominates, TikTok Captivates Gen Z, and YouTube Reigns Supreme

A collage of popular social media icons like WhatsApp, Facebook, Instagram, TikTok, and YouTube, with a map of the UK in the background.

In 2022, WhatsApp was the most popular social network in the UK, used by almost three-quarters of the population. Facebook is followed closely, with Instagram, Messenger, and Twitter holding top spots. By 2023, there were 62 million social media users in the UK. Social media is most popular among Gen Z and Millennials, with a…

Navigating the Global Market: A Tale of Brand Localisation in eCommerce

journey in eCommerce, mastering brand localisation for global success

Once upon a time, in the bustling world of eCommerce, there was an ambitious entrepreneur named Alex. He had an online store selling innovative gadgets worldwide. His journey, full of dreams and aspirations, was about to take an unexpected turn as he learned the art of brand localisation, a crucial step in the global success…

Top 6 Language Industry Trends to Watch Out For in 2024

2024 Language Industry Trends: Revolutionizing Translation with Advanced Tech and Sustainability

A little spoiler: everything will be fine and thrilling. As we venture into 2024, the language industry is on the cusp of transformative changes. Stay ahead of the curve with these top 6 trends reshaping our industry. Advanced Machine Translation and Neural Language Models Machine translation (MT) and neural language models are witnessing unprecedented advancements….

6 Best Business Opportunities in Spain for 2022

Translators Family blog: business

Want to start a business in Spain, but you’re running out of ideas? To help you out, here are the 6 best investment opportunities for small businesses in Spain for 2022. In the fall of 2020, the Spanish business world was speculating with apprehension about the “new normal.” What does this mean for investors? Let’s start with a survey of 5,000 respondents from different social backgrounds. An alarming report tells us what the typical consumer thinks and what…