Trust as the new currency in 2024

building consumer trust through effective localisation and communication strategies.

We studied The RWS report (Unlocked 2023, Global Research At The Leading Edge Of Brand Communications), which explores consumer attitudes to language and localisations across established G7 economies, fast-growing emerging markets, and the frontier markets of tomorrow. We discovered 5 crucial trends in 2024 and beyond.  It should be noted that almost half (47%) of…

Navigating the Global Market: A Tale of Brand Localisation in eCommerce

journey in eCommerce, mastering brand localisation for global success

Once upon a time, in the bustling world of eCommerce, there was an ambitious entrepreneur named Alex. He had an online store selling innovative gadgets worldwide. His journey, full of dreams and aspirations, was about to take an unexpected turn as he learned the art of brand localisation, a crucial step in the global success…