繁體中文
Français
Deutsch
Italiano
Polski
Português
Español
Українська
Crafting a brand voice is essential to developing a distinct identity for your business. It helps create a consistent and recognizable tone across your website and other communication channels. Simply put, the brand voice amplifies your mission, and values and shows people what your brand is all about. Brand voice helps Convey the image, mission,…
In a modern competitive marketplace, a powerful Go-to-market (GTM) strategy is crucial for businesses to reach their target audience and achieve sales goals. Yet, an often underestimated aspect of a GTM strategy is content. Content is not just text on a page; it is the storyteller that connects with your audience and serves as the…
What is a sales funnel and why do businesses need it? Every consumer of any goods or services walks roughly the same path from the onset of a problem to the purchase of a product that will help resolve that problem. The American advertising expert Elias St. Elmo Lewis noticed and described this pattern about 120 years ago. It was he who introduced the concept of the “consumer funnel,” which eventually became the reference template for…
Despite digital advertising, flyers continue to be effective and sell goods and services if they are designed well. So, we will tell you how to increase the conversion rate of flyers and what you need to do to achieve this. Write one message per flyer The flyer should reflect the message you want to convey to your target audience. Note that handing out flyers to anyone is a thankless job, and it won’t be profitable. Moreover, you…
How often have you made a purchase as soon as you opened a website? Statistics show that 96% of visitors leave empty-handed, and the average conversion rate in e-commerce is just 1.6%. This means that out of 1,000 visitors to a website, only 16 will make a purchase. The lead magnet is a marketer’s secret weapon in the battle for customers. It helps increase conversion rates by 3-4 times, attracts the audience to the product, and works wonders…
We are at Translators Family share some of our secrets. New trade ecosystem A novel approach to doing business is to create a trade ecosystem and swap the D2C trading paradigm instead of B2B and B2C. This means getting rid of all possible intermediaries: creating your own delivery and warranty service, training a personal marketing team, and so on. D2C – direct delivery of services/goods from the company to the client. Personalization In 2021–2025, we will see a trend towards advertising personalization, which will automatically…