Core Web Vitals. How to check your website for compliance?

Translators Family blog: Google Logo

Core Web Vitals. How to check your website for compliance? Google is constantly refining algorithms to improve the quality of search results. From mid-June 2021, the ranking will be influenced by new factors for assessing resource quality. These factors are many, but only three main ones stand out. In this article, we’ll explore Core Web Vitals, discuss the tools for checking these metrics, and give tips on how to improve your site parameters so that you…

4 psychological triggers to attract customers

Translators Family blog: marketing

The whole point of marketing is to try to influence people But the catch is that you can’t influence people without understanding them. That’s why it’s vital to first learn the psychology of customer behavior for a marketing campaign to be successful. What drives people? Why do we tend to make some decisions and not others? And most importantly, what can you do so that people don’t just choose your services but become loyal customers and…

10 design trends that will stay hot in 2022

Translators Family blog: design trends

TOP 10 design trends in 2022 Today we’ll look at 10 design trends that we think can increase ad CTR for the rest of 2021 and into 2022 An important disclaimer right away. We don’t aim to be prescriptive in this article. This isn’t a list of dos and don’ts. Each creative aims for a specific audience and exists in a specific social and media context. Every design decision has a right to life – someone might

Eight Failed Advertising Campaigns Boasting the “Don’t Do That” banner

Translators Family blog: marketing activity

The goal of any marketing activity is to get attention It goes without saying that interest and avid curiosity are best. But the truth of life is that interest and/or curiosity are often adverse. Instead of interest, creatives provoke anger, and instead of curiosity stimulating purchases, an uncontrollable urge to go on social media and write your thoughts about the brand. And sometimes send a couple of complaints to government agencies. Today, we will talk about the…

The future is in content marketing! Let’s put this theory to the test

Translators Family blog: content marketing

The future is in content marketing We face advertising noise daily and have learned to ignore it. Teaser headlines and banners impress few people. Users want useful material that will solve their problems. What’s more, they want a personal touch and a focus on their needs. Content marketing can offer precisely that. Content marketing: what it is It is the creation and distribution of quality content with a view to building a trusting relationship with customers. High-quality content…

What is a sales funnel and why do businesses need it?

Translators Family blog: sales funnel

What is a sales funnel and why do businesses need it? Every consumer of any goods or services walks roughly the same path from the onset of a problem to the purchase of a product that will help resolve that problem. The American advertising expert Elias St. Elmo Lewis noticed and described this pattern about 120 years ago. It was he who introduced the concept of the “consumer funnel,” which eventually became the reference template for…