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As 2024 comes to a close, we’d like to share some highlights of what has been an incredible year for Translators Family. From exciting growth and new partnerships to remarkable achievements, this year has been nothing short of inspiring. Our CEO has prepared a special message to reflect on 2024 – a year of progress…
Since the start of the war in several parts of Ukraine in 2014 and then the full-scale invasion by the russians in 2022, the Ukrainian economy has suffered enormous disruptions and damages. Despite the turmoil, Ukrainian businesses have shown remarkable resilience. Many companies started exporting or opened offices in geographically and culturally close Poland. Some…
Yes and no. The answer depends on the type of content you’re translating and the level of quality you require. AI and machine translation (MT) tools have advanced significantly in recent years, offering fast and cost-effective solutions for translation. For simple, everyday texts or internal documents where speed is more critical than precision, AI can…
Expanding into new markets is a significant milestone for any SME. However, one of the most critical hurdles is localisation. Google Market Finder reports that: 72% of consumers prefer websites in their own language. 82% are more likely to purchase if the promotional material is in their language. 44% of exporters find website localisation a…
Core Web Vitals. How to check your website for compliance? Google is constantly refining algorithms to improve the quality of search results. From mid-June 2021, the ranking will be influenced by new factors for assessing resource quality. These factors are many, but only three main ones stand out. In this article, we’ll explore Core Web Vitals, discuss the tools for checking these metrics, and give tips on how to improve your site parameters so that you…
The whole point of marketing is to try to influence people But the catch is that you can’t influence people without understanding them. That’s why it’s vital to first learn the psychology of customer behavior for a marketing campaign to be successful. What drives people? Why do we tend to make some decisions and not others? And most importantly, what can you do so that people don’t just choose your services but become loyal customers and…