Crafting a brand voice is essential to developing a distinct identity for your business. It helps create a consistent and recognizable tone across your website and other communication channels. Simply put, the brand voice amplifies your mission, and values and shows people what your brand is all about. Brand voice helps Convey the image, mission,…
Let’s look at the trends that will define 2024 and the future of business: The Creator Economy Boom: Platforms such as TikTok, YouTube, Instagram, Twitch, and Substack will continue flourishing, empowering content creators to monetise their work and diversifying media landscapes. The Growth ofRemote Work: Flexible work setups will become the norm, enabling employees to work…
In a modern competitive marketplace, a powerful Go-to-market (GTM) strategy is crucial for businesses to reach their target audience and achieve sales goals. Yet, an often underestimated aspect of a GTM strategy is content. Content is not just text on a page; it is the storyteller that connects with your audience and serves as the…
We decided to test AI to gain insights into our target audience, and here’s what we discovered about business owner concerns regarding translators: Inaccuracy: Business owners may have concerns about the accuracy of translations provided by translators. Insecurity: Owners often handle sensitive and confidential information, such as financial records, trade secrets, or customer data, so…
Today, we’d like to investigate which of these two tools is better to work with. Let’s have a look at the key differences between them. Google Bard uses Google Pathways Language Model (PaLM 2) and can offer responses based on real-time, current events pulled from Google Search, becoming an excellent research tool. ChatGPT uses its…
AI-humanisation is a brand-new area of linguistics and marketing. AI and AI-related services like humanisation are our future, but AI evokes different emotions among specialists. From the euphoria that now you can make content 10 times faster to the horror that no one will need marketers, translators, or copywriters because now there is a clever magic robot….