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In 2022, WhatsApp was the most popular social network in the UK, used by almost three-quarters of the population. Facebook is followed closely, with Instagram, Messenger, and Twitter holding top spots. By 2023, there were 62 million social media users in the UK. Social media is most popular among Gen Z and Millennials, with a…
When planning to sell goods or services in another European country, researching consumers’ most popular payment methods should be an integral part of your localisation strategy. Convenience is a crucial factor in the e-commerce business. We have collected key data on the preferred payment methods used in several European countries to help you optimise your…
Social media plays a crucial role in communication, entertainment, and commerce worldwide. In this article, we compare how social media is used in Poland, France, and the United States. Each country exhibits unique trends and preferences, reflecting its distinct digital cultures and societal concerns. Poland: A Hub for Communication and Commerce In Poland, nearly 70%…
Let’s look at the trends that will define 2024 and the future of business: The Creator Economy Boom: Platforms such as TikTok, YouTube, Instagram, Twitch, and Substack will continue flourishing, empowering content creators to monetise their work and diversifying media landscapes. The Growth ofRemote Work: Flexible work setups will become the norm, enabling employees to work…
Design thinking from Google experts Spoiler: The atmosphere of trust and psychological safety in the team is the foundation of the company’s success. How can we achieve this? We can do it by using design thinking, which is based on a human-centered approach. If we think about people’s needs first, use the ability to empathize, do not think in clichés and are not afraid to experiment, it will be easier for us to act in a changing…
Email marketing has been around for many years now And we’re sure it will be around for a long time to come. Big brands like Waikiki, Pandora, Google are in no hurry to give up sending emails, and they are absolutely right because it is an unobtrusive and easy way to get conversions and leads. But only if you know how to use this tool correctly. Working with email marketing is more than sending one or two emails…
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