How to optimize website pages to attract new customers

Translators Family blog: website optimization

How to optimize main website pages to attract new loyal customers? People are spending an increasing amount of time online, and it’s getting harder and harder to draw their attention. Even when they’re already on your website, you still need to convince them to share. Landing pages aren’t usually used for registration, but they help attract customers through thoughtful design, text, and a clear strategy. If you set up your landing pages properly, you can easily…

Tips for effective software product localization

Translators Family blog: software localization

Tips for effective software product localization Localization is the epitome of user-friendliness: approximately 75% of the world’s people feel more free and confident using products which communicate with them in their native language rather than in English. Localization is part of the development process Companies that do not pay proper attention to localization planning often make avoidable mistakes. The main problem comes from inappropriate relationships between developers, localization managers, and translators. Translated texts (usually UI) and localized versions…