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We studied The RWS report (Unlocked 2023, Global Research At The Leading Edge Of Brand Communications), which explores consumer attitudes to language and localisations across established G7 economies, fast-growing emerging markets, and the frontier markets of tomorrow. We discovered 5 crucial trends in 2024 and beyond. It should be noted that almost half (47%) of…
Wikipedia is a widely recognised and trusted placement. And besides that: It improves online presence: a Wikipedia page appears high in search engine results. It provides a place where people can learn more about your company’s history, products, and achievements. It positively affects your company’s SEO with backlinks from a high-authority site like Wikipedia. It…
Professional linguists are powerful superheroes who can, without exaggeration, make your business a favourite and well-known. By translating your social media platforms, you can introduce your business to other countries. By adapting your franchise to a different region, you can attract investors. Localising your business plan allows you to find partners in other countries and…
TikTok for business: a game changer or a waste of time? TikTok is not a platform for schoolchildren, and it can be very useful for business promotion. Let’s figure out who it’s good for? Great for mass-market If the process of making a purchase decision in your industry only takes the client little time, you should definitely consider creating an account on TikTok. The platform is ideal for bloggers (beginners and experienced) and translators alike. Who else will be successful?…
What will help you retain customers during the period of the COVID-19 instability? The COVID-19 pandemic complicates and alters familiar decision-making processes. How to deal with customers? How to attract new ones? Here are 5 tricks that are sure to help. Perfectly packaged social media with stress-free, panic-free content Brands communicating with customers in these emotionally challenging times should express empathy and concern. As the situation changes and consumer attention is captured, it is important to communicate briskly,…
CTA formation rules From social media advertising to SEO promotion, all of your efforts are ultimately aimed at increasing conversions. And the last element that leads to conversion is the call to action. CTA text: “I-message” Form the call-to-action as if you were perceiving the information as a buyer. For example, in a recent project for an SEO promotion company, we used the CTA “I want my site to be at the top”. Don’t choose frigid “Buy” and…
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