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Professional linguists are powerful superheroes who can, without exaggeration, make your business a favourite and well-known. By translating your social media platforms, you can introduce your business to other countries. By adapting your franchise to a different region, you can attract investors. Localising your business plan allows you to find partners in other countries and…
TikTok for business: a game changer or a waste of time? TikTok is not a platform for schoolchildren, and it can be very useful for business promotion. Let’s figure out who it’s good for? Great for mass-market If the process of making a purchase decision in your industry only takes the client little time, you should definitely consider creating an account on TikTok. The platform is ideal for bloggers (beginners and experienced) and translators alike. Who else will be successful?…
What will help you retain customers during the period of the COVID-19 instability? The COVID-19 pandemic complicates and alters familiar decision-making processes. How to deal with customers? How to attract new ones? Here are 5 tricks that are sure to help. Perfectly packaged social media with stress-free, panic-free content Brands communicating with customers in these emotionally challenging times should express empathy and concern. As the situation changes and consumer attention is captured, it is important to communicate briskly,…
CTA formation rules From social media advertising to SEO promotion, all of your efforts are ultimately aimed at increasing conversions. And the last element that leads to conversion is the call to action. CTA text: “I-message” Form the call-to-action as if you were perceiving the information as a buyer. For example, in a recent project for an SEO promotion company, we used the CTA “I want my site to be at the top”. Don’t choose frigid “Buy” and…
There is strong competition in every industry. Therefore, to be one step ahead, you must conduct a full-scale analysis of your competitors. We’re going to tell you what main chips are important to consider. Today 95% of sales take place online. For this reason, a website is our main tool. Semantics To identify your competitors in search results, you need to have a collected semantic core – a set of search phrases using which you want to show your website to your…
We are at Translators Family share some of our secrets. New trade ecosystem A novel approach to doing business is to create a trade ecosystem and swap the D2C trading paradigm instead of B2B and B2C. This means getting rid of all possible intermediaries: creating your own delivery and warranty service, training a personal marketing team, and so on. D2C – direct delivery of services/goods from the company to the client. Personalization In 2021–2025, we will see a trend towards advertising personalization, which will automatically…