There is strong competition in every industry. Therefore, to be one step ahead, you must conduct a full-scale analysis of your competitors. We’re going to tell you what main chips are important to consider. Today 95% of sales take place online. For this reason, a website is our main tool.
To identify your competitors in search results, you need to have a collected semantic core – a set of search phrases using which you want to show your website to your clients. Once you have these phrases, you can check which other sites are ranking for these phrases in Google, and which of them are at the top.
Run each query through a search engine and see who is ranking for the same phrases. It’s important to remember that search engines often personalize searches and generate SERPs (page results) based on your past queries. Therefore, for greater accuracy, use the “Incognito” mode.
So, create a table and put in all the sites that are ranked by the specific keywords. After that, you’ll get an overall picture of your niche and identify your closest competitors. Once this is done, you can start the analysis.
At this stage, you also need to pay attention to:
- the range of products;
- the prices of these products;
- interaction with the audience: promotions, discounts, bonuses, promo codes, payment, and delivery;
- reviews which users leave about the site;
- customer support: an online consultant or chatbot that helps users make a choice or place an order;
- participation in events to increase brand awareness, etc.
The number of pages in Google
Indexation is the process of crawling the site by Google, or another search engine, during which a robot checks all the elements of the page and puts (or does not put, if it does not meet the requirements) it in its index (database).
Therefore, you should check the number of indexed pages by using the operator “site:”. In other words, just enter the command and the domain address into the search box and press Enter. So, if the number of indexed pages of your resource is significantly less than that of your competitors, you may need to consider the source of the problem.
For example, your site may not have a logical structure or it may feature deep nesting of pages, which prevents the search engine from getting to them. In conclusion, pay attention to the organization of the structure of other sites, and include useful “chips” in your strategy.
Use a special tool to reveal more information
Therefore, you can get more information about site traffic with SimilarWeb. Also, type the site address into the search box on the home page and press Enter. Next, you’ll discover your competitors’ main traffic channels and understand where their visitors are coming from.
Moreover, this service will give you complete information about the traffic on the site in numbers and graphs. So, the report includes indicators such as:
- Traffic per month – the number of visits to the resource.
- Average session duration – how much time on average the user spends on the site.
- Browsing depth – the average number of pages the user views on the site during the session.
- Bounce rate is the number of visitors from their total number who went to the site and immediately left it.
You will also discover the top five keywords that the competitor ranks for organically and uses in advertising campaigns.
Next, you will see what proportion of the total traffic comes to the site from social networks and the percentage of visits by individual resources. However, if your strategy doesn’t include any of these promising traffic sources, go for it!
Above all, if your competitor is getting a good increase from social media, and you’re not doing it, it’s time to get to work. In addition, take an example from other sites:
- what content they post;
- how often;
- what their subscribers like best.
Compare anything that might attract users to your competitors’ pages:
- whether the site is user-friendly and what it’s implemented with;
- what filters are used and what their structure is;
- the anchors are on the product listing pages;
- descriptions are on the pages;
- whether there is a blog and how it is designed;
- whether the loading speed of the site is high;
- which pages have become the top pages and for which queries they are ranked.
To clarify, this will help you understand what direction to take. But it’s important to do everything wisely so that you don’t turn your site into a failed copy of your competitors’ pages.
Why compare competitor content?
That is to say, content intelligence is one of the most effective techniques in content marketing. So it’s important to understand your competitors’ content strategy and the tricks they use to attract an audience. Analyzing their top posts and comparing the content of competitive sites with your own will help. Certainly for the blog:
- title and description meta tags;
- how often publications are made;
- the total number of materials at the moment;
- the average volume of articles;
- the content of the headings H1, H2, H3;
- the number of images, their size, Alt and Title attributes;
- the use of lists;
- the subject of the articles;
- the general nature of the content: company news or useful materials for users.
Above all, by analyzing your competitors, you can find additional ways to bring traffic to your site. For example, you can discover missing keyword phrases that will be useful for your project. Also, analyzing semantics can help with a content plan to create new pages, update old pages, or change your promotion strategy! To conclude, remember, Translators Family can help you with content promotion, SEO articles, social media content, and more. Thus, email us at firstname.lastname@example.org and bring new life to your business!