Concise texts: guidelines and rules We deal with the written word on a daily basis: we run our blog or write client social media posts, we create texts for work, or write a diary. So, let’s figure out what kind of texts will spur a person to take action? From liking to conversion. To make the text succinct, answer these questions. Whom am I writing for? Example: You are blogging about technology and have decided to do a…
How to diversify your blog and attract your audience? To make content more interesting to read, you can enrich it with: life stories, news from your industry, provocative articles that cause discussion in the comments, useful tips, articles with your reflections, insightful texts, etc. Write not for yourself but write for people. That’s why you should know your audience, especially their: age and gender, region (capital or province), profession or occupation, interests and hobbies, psychological characteristics: character,…
Content and SEO are the most powerful components of Internet marketing. You won’t be able to promote a website with low-quality content. At the same time, even excellent content will be left unnoticed without SEO optimisation. SEO suggests the technical process of improving website traffic quality. And traffic means visitors who would like the content and stay on your website, request a quote, buy your product, or take any other targeted action. Let’s view what…
10 Solutions To Keep Your Business Successful in 2021 What you should do to keep a close relationship with your clients in the coming year. Totally personalize So ads, posts, and articles should be on time, written in the language in which your client thinks. Cover precisely the “pain” that worries them. Solution: hire a competent copywriter or an experienced translator if you supply goods and services to other countries or regions. Befriend micro-influencers Ordering ads from a millionaire…
Social media is necessary for any business Firstly, this is the way of communication with loyal customers. Secondly, new subscribers are also your target audience, which requires to be analyzed so that the business remains useful. Thirdly, conversions to the site from social networks are important factors for search engines, the so-called social signals. Thanks to them, your website goes up in the search results. As a company with several years of experience in copywriting, we…
Strong websites have one thing in common: they publish excellent articles on their blogs The authors write texts on topics that they completely understand, share valuable experiences, use real photos or videos, and check the facts. You can do this too! Write about what you are sure of at 100% Most of all, readers believe those writers who are well-versed in the topic. Are you a doctor, teacher, translator, pastry chef, a mother without days off? Whatever you…
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