How to make a flyer that doesn’t get thrown out in the first 3 seconds?

Translators Family blog: DTP

Despite digital advertising, flyers continue to be effective and sell goods and services if they are designed well. So, we will tell you how to increase the conversion rate of flyers and what you need to do to achieve this.

Write one message per flyer

The flyer should reflect the message you want to convey to your target audience. Note that handing out flyers to anyone is a thankless job, and it won’t be profitable. Moreover, you need to understand who your audience is and what to say.

A catchy headline

Think of a phrase that will attract your customers. Hook them.

Beautiful design

The design of the flyer is the face of your company. Thus, don’t use too many colors – limit them to corporate colors. And remember, more than two images turn a flyer into mush.

The right content

As there isn’t much space on a flyer, every word should be verified and accurate. In addition, you should remember that a flyer is promotional material, and its purpose is to sell.  So, include commercial information and an incentive to take action.

Large letters, bold type, and underlining create a double impression and scatter a person’s attention. The flyer’s design should be well-thought-out. So, you have a few seconds to attract and retain attention. Most flyers immediately end up in the trash, so you will not have a second chance to make yourself known. Try to get people interested right away.

Quality personalization

Branding of the business and its recognition play a key role. The flyer should mandatorily contain a logo that represents the company’s values. If you don’t have one yet, you should create one via an online service or entrust its development to a designer. Your logo, corporate identity, and colors will allow customers who already know you to recognize your branding and treat it with loyalty.

Print quality

Moreover, it is not recommended to save money on paper. Its quality should be high. Flyer printing can be double-sided or single-sided, depending on your goals. If the flyer is properly thought out, it should impact the selected target audience interested in your products and services. Thus, you will get a good conversion rate from this channel of traffic.


Think through the details, offer favorable terms, and work with total commitment. No amount of advertising will help if you’re providing substandard services or selling faulty products. Alternatively, turn to specialists who will do everything for you. Write to us, and we’ll discuss your DTP needs!