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Best Google My Business features It’s no secret that the degree to which you complete your business page in Google My Business determines its position in local search. In other words, keeping your page up to date makes it easier for your potential customers to find you and make a decision about purchasing products or services faster and easier. This service also provides an opportunity to keep in constant contact with customers through feedback and online chat. Although…
Design thinking from Google experts Spoiler: The atmosphere of trust and psychological safety in the team is the foundation of the company’s success. How can we achieve this? We can do it by using design thinking, which is based on a human-centered approach. If we think about people’s needs first, use the ability to empathize, do not think in clichés and are not afraid to experiment, it will be easier for us to act in a changing…
Instagram Reels for translators Whether you’re a freelancer or an employee of a large company, Reels is another way to promote your brand and help your audience get to know you a little better. Instagram’s algorithms value diverse content, and short video clips are especially popular among Generation Z. It’s worth taking full advantage of this opportunity. What are Instagram Reels Instagram Reels is a collection of creative tools for entertaining and creating short videos. You can shoot…
TikTok for business: a game changer or a waste of time? TikTok is not a platform for schoolchildren, and it can be very useful for business promotion. Let’s figure out who it’s good for? Great for mass-market If the process of making a purchase decision in your industry only takes the client little time, you should definitely consider creating an account on TikTok. The platform is ideal for bloggers (beginners and experienced) and translators alike. Who else will be successful?…
What will help you retain customers during the period of the COVID-19 instability? The COVID-19 pandemic complicates and alters familiar decision-making processes. How to deal with customers? How to attract new ones? Here are 5 tricks that are sure to help. Perfectly packaged social media with stress-free, panic-free content Brands communicating with customers in these emotionally challenging times should express empathy and concern. As the situation changes and consumer attention is captured, it is important to communicate briskly,…
Some facts about inclusive advertising There’s long been a problem: advertising doesn’t mirror reality. And the result? The ads don’t hit the target, and our budget disappears. How do you make your creatives inclusive? Include people from different groups in your team to create a base of inclusive images and make the process of creating the ad itself inclusive. When planning a shoot, make sure that people from underrepresented groups are involved in all stages of the process. How…