The subtleties of game localization: how to avoid embarrassment?

Translators Family blog: Game Localization

Let’s tell developers how to sell your game on another continent and not waste a penny of their budget Game translation is one of the most complex translation jobs. For a computer game to be interesting and understandable, translation alone is not enough, as it requires adaptation and localization. This is our guide to the subtleties of game localization. Today we’ll tell you about the key steps on the way to a cool game that everyone will play. Step 1. Create…

The 7 principles of a powerful lead magnet

Translators Family blog: lead magnet

How often have you made a purchase as soon as you opened a website? Statistics show that 96% of visitors leave empty-handed, and the average conversion rate in e-commerce is just 1.6%. This means that out of 1,000 visitors to a website, only 16 will make a purchase. The lead magnet is a marketer’s secret weapon in the battle for customers. It helps increase conversion rates by 3-4 times, attracts the audience to the product, and works wonders…

How to Find a Perfect Translator for your Legal Project

Translators Family blog: Legal Translation

Some facts about legal translation When it comes to translating documents, every letter matters. Legal translation is similar to medical in this regard – a single mistake in translation can have tragic consequences. Legal translation is a rapidly growing field, and there is increasing demand worldwide for these services. So, what are the unique characteristics of legal translation? Translation of legal documents is necessary to conduct various international relations and to exchange information or experience between legal professionals…

Concise text – the triumph of reason or a complete failure?

Translators Family blog: Concise texts

Concise texts: guidelines and rules We deal with the written word on a daily basis: we run our blog or write client social media posts, we create texts for work, or write a diary. So, let’s figure out what kind of texts will spur a person to take action? From liking to conversion. To make the text succinct, answer these questions. Whom am I writing for? Example: You are blogging about technology and have decided to do a…

6 symptoms of quality content

Translators Family blog: quality content

Great texts features Writing text is easy enough, but how do you write a text that doesn’t fail to attract the attention of search engines? Here are some useful tips. What’s important? Text length It is an important factor in search engine rankings, as well as a parameter that affects conversions. For successful ranking, it is better to stop at articles with a text length of 8000 characters without spaces for information resources. And on commercial sites, it…

9 original tips for content marketers to increase the value of their work

Translators Family blog: Content marketing

Content marketing is not just about texts It’s about selling through texts. Today, content is an important tool for business promotion, so the demand for it is very high. And a good content expert is a rarity nowadays. Therefore, if you are a good writer, you can earn good money. Therefore, we will now give you a few tips on how to boost the value of your services. Study basic marketing analysis In other words, this includes analysis…