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How the Ukrainian Translation Industry Conference took me by surprise What’s so special about UTIC? Finally, my first on-site translation conference this year! This conference was also unique due to its uncommon location in a pine forest (a campsite outside of Dnipro in Ukraine) and its cozy family feel (participants could bring their families along as well). It surprised me more than any other event of its type. We had evenings around the campfire, accompanied by music from guitars…
Every type of business needs to build communication with customers. So, a blog helps you to present your brand. It also maintains the interest of your audience. Blod also notifies about your corporate events and news. To do this professionally you need to have a qualified copywriter. A skilled copywriter becomes one of the key experts. Copywriters create the voice of your brand. The responsibility of a copywriter is not only to write spotless and…
Why you need subtitles? Subtitles are intended to accompany videos in the original or translated version, reproducing and sometimes supplementing the information of the movie or program. Let’s figure out why subtitles are important. Customer Care First of all, it is customer care. Subtitles are primarily useful for hearing-impaired audiences. It is important to make your services accessible to everyone. SEO Furthermore, the scripts that you add to your videos are taken into account by search engines. So when people…
We divided professional skills into soft (flexible) skills and hard skills. Hard skills So, you need Hard skills (the narrow professional skills) to solve particular problems in their daily business activity. For a translator, an example of a hard skill is the ability to work with CAT tools, and for a mechanical engineer. It could be the talent to handle a sander. You can study Hard skills in a few weeks and measure their effectiveness. In addition,…
Remote work challenge Remote work boosted the popularity of messengers for communication, both private and business. So the rules of high-quality and respectful online communication are extremely relevant now. Let’s review some of the most important steps you should take to guarantee professional business calls through messengers. Communication method So, the first thing you should check is which method your client prefers to communicate with. Someone may still want to contact through good old e-mail or phone. Some may…
Pandemic era trends The world has changed. So those who want to stay afloat should adapt to new realities. The language sector has seen some considerable changes too. In this article, we take a look at the main trends that await us during and after the lockdown. Following these trends, language service providers will be able to survive and even thrive in these hard times. 1.The boom of multilingual digital content Nowadays, business owners start realising that their…