We decided to test AI to gain insights into our target audience, and here’s what we discovered about business owner concerns regarding translators:
- Inaccuracy: Business owners may have concerns about the accuracy of translations provided by translators.
- Insecurity: Owners often handle sensitive and confidential information, such as financial records, trade secrets, or customer data, so they require confidentiality.
- Cultural and linguistic misunderstanding: Translators are crucial in bridging the cultural and linguistic gaps between businesses and their target audiences. Inappropriate translations could harm the brand reputation or business relationships.
- Broken deadlines: Time is often critical in business, and timely translations are essential for successful communication and decision-making.
- Hidden costs.
Additionally, business owners have fears related to their relationship with a multilingual vendor.
Here are some of their concerns:
- Beginner-level service at a professional price.
- Fully automated text without human verification.
- Inappropriate qualifications, lack of experience in the needed niche.
- Underdeveloped soft skills and a heavy communication process.
- Force majeure related to human factors.
To summarize, while AI understands fears on a global scale, human understanding still prevails in connecting with people.
P.S. If you choose to work with us, you can rest assured that none of these concerns will be an issue.