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Visualization helps to attract attention and explain concepts more quickly and clearly. Instead of dozens of verbal examples, it is far better to show a scheme once. There are six cases when an illustration is necessary. Too much text A solid canvas is uncomfortable to read. It is tiring to read and discourages you from reading the text at all. So, we needed some thematic images where the brain will rest and reload. Allegories You can drone on about…
How often have you made a purchase as soon as you opened a website? Statistics show that 96% of visitors leave empty-handed, and the average conversion rate in e-commerce is just 1.6%. This means that out of 1,000 visitors to a website, only 16 will make a purchase. The lead magnet is a marketer’s secret weapon in the battle for customers. It helps increase conversion rates by 3-4 times, attracts the audience to the product, and works wonders…
Concise texts: guidelines and rules We deal with the written word on a daily basis: we run our blog or write client social media posts, we create texts for work, or write a diary. So, let’s figure out what kind of texts will spur a person to take action? From liking to conversion. To make the text succinct, answer these questions. Whom am I writing for? Example: You are blogging about technology and have decided to do a…
Content marketing is not just about texts It’s about selling through texts. Today, content is an important tool for business promotion, so the demand for it is very high. And a good content expert is a rarity nowadays. Therefore, if you are a good writer, you can earn good money. Therefore, we will now give you a few tips on how to boost the value of your services. Study basic marketing analysis In other words, this includes analysis…
Video reviews, live broadcasts, short films are necessary attributes of content in 2021 So, it doesn’t matter who you are – you can convert your business to video format. For example, copywriters can broadcast live or give advice on blogs. Translators can shoot life hacks on how to translate as accurately as possible at home. In the same vein, the merchandise business can give everyday online reviews of its products. We have selected several rules for…
Let’s take a look at how professionals should manage social media in 2021 First, it is worth noting that 60% of all people use social media every hour (according to We Are Social and Hootsuite). Social media have become an indispensable part of everyday life for people all over the world. Social responsibility will become a leading trend. Customers will pay attention to how companies treat issues such as mental health, inclusivity, and social justice. They will…