Translators Family follows the news closely to stay informed and keep you up to date The world of marketing is changing every day, alarming or surprising us, but always providing us with new ideas and trends. Today we’re going to tell you what you can do for your business right now to help it in the future. Master the Instagram stories Instagram and Facebook offer users the opportunity to share stories. Moreover, stories have always enjoyed great popularity…
How to make your IT copywriting cool? A common reason for bad texts is that humanists have little understanding of code, and developers like to throw around terms. How to fight it: listen, retell it in “human” terms – the IT specialist must nod in agreement. Important: the final text should be given to a specialist who knows the subject, for it to be proofread. This will protect you from numerous problems. And at the stage…
How is marketing changing right now? We’ve analyzed the trends that will become prominent in 2022. Building a community around your brand Building a society around a product is an incredibly beneficial promotional concept. The key idea of a community is to connect people, share useful information, support each other, look after people. Creating additional value, increasing brand credibility, and nurturing a loyal audience are not the only benefits of a quality community. AR and immersive technologies Augmented reality has…
Visualization helps to attract attention and explain concepts more quickly and clearly. Instead of dozens of verbal examples, it is far better to show a scheme once. There are six cases when an illustration is necessary. Too much text A solid canvas is uncomfortable to read. It is tiring to read and discourages you from reading the text at all. So, we needed some thematic images where the brain will rest and reload. Allegories You can drone on about…
How often have you made a purchase as soon as you opened a website? Statistics show that 96% of visitors leave empty-handed, and the average conversion rate in e-commerce is just 1.6%. This means that out of 1,000 visitors to a website, only 16 will make a purchase. The lead magnet is a marketer’s secret weapon in the battle for customers. It helps increase conversion rates by 3-4 times, attracts the audience to the product, and works wonders…
Concise texts: guidelines and rules We deal with the written word on a daily basis: we run our blog or write client social media posts, we create texts for work, or write a diary. So, let’s figure out what kind of texts will spur a person to take action? From liking to conversion. To make the text succinct, answer these questions. Whom am I writing for? Example: You are blogging about technology and have decided to do a…
