Blog for translators and translation buyers

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selling texts tips creation

Beautiful copywriting Customers often ask copywriters to write a "beautiful" text, full of complex adjectives and dithyrambs about a company. In such a text, you are sure to encounter phrases such as: "excellent specialists," "vast experience," "modern, unique equipment," and other clichés. Such texts are not difficult to find: you will find them in almost any Google search. What is the difference between a well-selling text and a pompous one?   Usefulness Everyone concentrates on their personal needs. This is...

Email marketing tips

Email marketing has been around for many years now And we're sure it will be around for a long time to come. Big brands like Waikiki, Pandora, Google are in no hurry to give up sending emails, and they are absolutely right because it is an unobtrusive and easy way to get conversions and leads. But only if you know how to use this tool correctly. Working with email marketing is more than sending one or two emails...

The world of marketing is changing every day

Translators Family follows the news closely to stay informed and keep you up to date  The world of marketing is changing every day, alarming or surprising us, but always providing us with new ideas and trends. Today we're going to tell you what you can do for your business right now to help it in the future.   Master the Instagram stories  Instagram and Facebook offer users the opportunity to share stories. Moreover, stories have always enjoyed great popularity...

Copywriting for IT

How to make your IT copywriting cool? A common reason for bad texts is that humanists have little understanding of code, and developers like to throw around terms. How to fight it: listen, retell it in "human" terms – the IT specialist must nod in agreement. Important: the final text should be given to a specialist who knows the subject, for it to be proofread. This will protect you from numerous problems. And at the stage...

Tips for effective software product localization

Tips for effective software product localization Localization is the epitome of user-friendliness: approximately 75% of the world's people feel more free and confident using products which communicate with them in their native language rather than in English.   Localization is part of the development process Companies that do not pay proper attention to localization planning often make avoidable mistakes. The main problem comes from inappropriate relationships between developers, localization managers, and translators. Translated texts (usually UI) and localized versions...