Blog for translators and translation buyers

Blog

The world of marketing is changing every day

Translators Family follows the news closely to stay informed and keep you up to date  The world of marketing is changing every day, alarming or surprising us, but always providing us with new ideas and trends. Today we're going to tell you what you can do for your business right now to help it in the future.   Master the Instagram stories  Instagram and Facebook offer users the opportunity to share stories. Moreover, stories have always enjoyed great popularity...

Copywriting for IT

How to make your IT copywriting cool? A common reason for bad texts is that humanists have little understanding of code, and developers like to throw around terms. How to fight it: listen, retell it in "human" terms – the IT specialist must nod in agreement. Important: the final text should be given to a specialist who knows the subject, for it to be proofread. This will protect you from numerous problems. And at the stage...

Tips for effective software product localization

Tips for effective software product localization Localization is the epitome of user-friendliness: approximately 75% of the world's people feel more free and confident using products which communicate with them in their native language rather than in English.   Localization is part of the development process Companies that do not pay proper attention to localization planning often make avoidable mistakes. The main problem comes from inappropriate relationships between developers, localization managers, and translators. Translated texts (usually UI) and localized versions...

marketing-news-2022

How is marketing changing right now? We've analyzed the trends that will become prominent in 2022. Building a community around your brand Building a society around a product is an incredibly beneficial promotional concept. The key idea of a community is to connect people, share useful information, support each other, look after people. Creating additional value, increasing brand credibility, and nurturing a loyal audience are not the only benefits of a quality community.   AR and immersive technologies Augmented reality has...

dtp-services-agency

Despite digital advertising, flyers continue to be effective and sell goods and services if they are designed well. So, we will tell you how to increase the conversion rate of flyers and what you need to do to achieve this.   Write one message per flyer The flyer should reflect the message you want to convey to your target audience. Note that handing out flyers to anyone is a thankless job, and it won't be profitable. Moreover, you...