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Visualization helps to attract attention and explain concepts more quickly and clearly. Instead of dozens of verbal examples, it is far better to show a scheme once. There are six cases when an illustration is necessary.   Too much text  A solid canvas is uncomfortable to read. It is tiring to read and discourages you from reading the text at all. So, we needed some thematic images where the brain will rest and reload.  Allegories  You can drone on about...

we will create a super-powerful localization project for you,

Let's tell developers how to sell your game on another continent and not waste a penny of their budget Game translation is one of the most complex translation jobs. For a computer game to be interesting and understandable, translation alone is not enough, as it requires adaptation and localization. This is our guide to the subtleties of game localization. Today we'll tell you about the key steps on the way to a cool game that everyone will play.   Step 1. Create...

The 7 principles of a powerful lead magnet

How often have you made a purchase as soon as you opened a website? Statistics show that 96% of visitors leave empty-handed, and the average conversion rate in e-commerce is just 1.6%. This means that out of 1,000 visitors to a website, only 16 will make a purchase. The lead magnet is a marketer's secret weapon in the battle for customers. It helps increase conversion rates by 3-4 times, attracts the audience to the product, and works wonders...

Legal translation agency

Some facts about legal translation When it comes to translating documents, every letter matters. Legal translation is similar to medical in this regard – a single mistake in translation can have tragic consequences.  Legal translation is a rapidly growing field, and there is increasing demand worldwide for these services.   So, what are the unique characteristics of legal translation? Translation of legal documents is necessary to conduct various international relations and to exchange information or experience between legal professionals...

copywriting services from translators family

Concise texts: guidelines and rules We deal with the written word on a daily basis: we run our blog or write client social media posts, we create texts for work, or write a diary.  So, let's figure out what kind of texts will spur a person to take action? From liking to conversion. To make the text succinct, answer these questions.   Whom am I writing for?  Example: You are blogging about technology and have decided to do a...