Translators Family case: Sail Manufacturer

About the client

A multilingual digital marketing agency approached us with a project for a company that designs, engineers and manufactures sails for racing and cruising sailboats. The task was to translate this company’s website, news and marketing materials from English into Russian.




The challenge

The content for translation was very rich in highly specialised terminology describing sailboats, sails, and racing. From “On full batten sails, the forward end of the batten (The Luff End), rests in a solid receptacle” to “3D shapes are translated into panel layouts for downwind sails”, translating a text of this kind could have been a disaster if performed by a translator without a complete understanding of the subject. In addition, the web and marketing materials required a more creative approach than a straightforward word-by-word technical translation.


The solution

We at Translators Family hired a team of translators specifically for this project. The translators have personal experience in sailing either as amateurs or professionals. Thanks to their deep knowledge of the subject, they have translated the project correctly and in the language the sailing experts are used to. We started with the translation of a glossary which was confirmed by the client. The glossary, as well as the use of CAT tools, allowed us to maintain consistent translations throughout the project, even when we needed to assign several translators for the sake of urgency.

One of the expert translators took part in the project as a technical editor, ensuring correctness of terminology and style. Our linguistic proofreader polished the text, making it sound perfect for marketing purposes. Finally, our QA and project managers made sure that the text was free of any errors and met the client’s requirements.

New challenges

The client was very satisfied with our translation, which is why the marketing agency continued their cooperation with us. They offered us more exciting projects which involved not only translation, but also transcreation and SEO translation. The agency demands nothing but top-quality service, and with their in-house quality control they do not accept average results. This approach appeals to us, and we are happy to operate at full steam to meet the highest of expectations.

Call or email us today!

We speak your language

Phone icon

Call our Polish office (most likely Ada will reply you):

+48 222 302 512
(autoresponder will try to answer your questions first) or
+48 792 447 724
(human conversation right away).

Call our UK office (you'll get in touch with Oleg):
+44 757 898 17 92.

You can also use WhatsApp, Telegram, and Viber to contact us.

Please remember that our work hours are 9 am to 5 pm CET (10 am to 6 pm GMT).

Skype icon

Translators Family

E-mail icon

Translators Family Poland: Warsaw, Marszałkowska 58, 00-545.
VAT: PL5252611421

Translators Family UK: Stuart House, Eskmills, Musselburgh, EH217PB

Get a Quote

It will only take 5 minutes of your time

    By using this form you agree with the storage and handling of your data by this website and Translators Family.

    Legal information: This is a non-binding quote. All information submitted, including your name and email address, will be kept confidential and will not be shared with any third party. Please be advised that, in accordance with the binding EU General Data Protection Regulation (GDPR), Translators Family processes your personal data based on Article 6, par. 1 (b), i.e. when processing is necessary for the performance of a contract to which the data subject is party, or in order to take necessary steps at the request of the data subject prior to entering into a contract. In this case, this refers to providing our quotation and translation services at your request. You can always request to withdraw your data sending us your email to The administrator of your personal data is Translators Family. Read more in Privacy Policy