Yes and no. The answer depends on the type of content you’re translating and the level of quality you require. AI and machine translation (MT) tools have advanced significantly in recent years, offering fast and cost-effective solutions for translation. For simple, everyday texts or internal documents where speed is more critical than precision, AI can…
Expanding into new markets is a significant milestone for any SME. However, one of the most critical hurdles is localisation. Google Market Finder reports that: 72% of consumers prefer websites in their own language. 82% are more likely to purchase if the promotional material is in their language. 44% of exporters find website localisation a…
We studied The RWS report (Unlocked 2023, Global Research At The Leading Edge Of Brand Communications), which explores consumer attitudes to language and localisations across established G7 economies, fast-growing emerging markets, and the frontier markets of tomorrow. We discovered 5 crucial trends in 2024 and beyond. It should be noted that almost half (47%) of…
Before localising a site for the UK, we conduct detailed market research to determine what information to work with. So, our market research has led us to identify specific key features of British websites that set them apart from sites in Poland, Ukraine, and the USA. These traits, among others, serve as a guide for…
Wikipedia is a widely recognised and trusted placement. And besides that: It improves online presence: a Wikipedia page appears high in search engine results. It provides a place where people can learn more about your company’s history, products, and achievements. It positively affects your company’s SEO with backlinks from a high-authority site like Wikipedia. It…
In 2022, WhatsApp was the most popular social network in the UK, used by almost three-quarters of the population. Facebook is followed closely, with Instagram, Messenger, and Twitter holding top spots. By 2023, there were 62 million social media users in the UK. Social media is most popular among Gen Z and Millennials, with a…