How often have you made a purchase as soon as you opened a website? Statistics show that 96% of visitors leave empty-handed, and the average conversion rate in e-commerce is just 1.6%. This means that out of 1,000 visitors to a website, only 16 will make a purchase. The lead magnet is a marketer’s secret weapon in the battle for customers. It helps increase conversion rates by 3-4 times, attracts the audience to the product, and works wonders…
Let’s take a look at how professionals should manage social media in 2021 First, it is worth noting that 60% of all people use social media every hour (according to We Are Social and Hootsuite). Social media have become an indispensable part of everyday life for people all over the world. Social responsibility will become a leading trend. Customers will pay attention to how companies treat issues such as mental health, inclusivity, and social justice. They will…
Social media is necessary for any business Firstly, this is the way of communication with loyal customers. Secondly, new subscribers are also your target audience, which requires to be analyzed so that the business remains useful. Thirdly, conversions to the site from social networks are important factors for search engines, the so-called social signals. Thanks to them, your website goes up in the search results. As a company with several years of experience in copywriting, we…
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