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Concise texts: guidelines and rules We deal with the written word on a daily basis: we run our blog or write client social media posts, we create texts for work, or write a diary. So, let’s figure out what kind of texts will spur a person to take action? From liking to conversion. To make the text succinct, answer these questions. Whom am I writing for? Example: You are blogging about technology and have decided to do a…
Great texts features Writing text is easy enough, but how do you write a text that doesn’t fail to attract the attention of search engines? Here are some useful tips. What’s important? Text length It is an important factor in search engine rankings, as well as a parameter that affects conversions. For successful ranking, it is better to stop at articles with a text length of 8000 characters without spaces for information resources. And on commercial sites, it…
We are at Translators Family share some of our secrets. New trade ecosystem A novel approach to doing business is to create a trade ecosystem and swap the D2C trading paradigm instead of B2B and B2C. This means getting rid of all possible intermediaries: creating your own delivery and warranty service, training a personal marketing team, and so on. D2C – direct delivery of services/goods from the company to the client. Personalization In 2021–2025, we will see a trend towards advertising personalization, which will automatically…
Let’s take a look at how professionals should manage social media in 2021 First, it is worth noting that 60% of all people use social media every hour (according to We Are Social and Hootsuite). Social media have become an indispensable part of everyday life for people all over the world. Social responsibility will become a leading trend. Customers will pay attention to how companies treat issues such as mental health, inclusivity, and social justice. They will…
Do your business like a rockstar! So, if you wish your business to sound like a top 10 hit song, you need to adhere to these tips: Take care of how your brand sounds Content marketing will help you with this. Moreover, good content is like the lyrics of your favorite song. It is remembered and played over and over again. Adapt your best songs for foreign markets Just take a look at this notorious example of an ad that…
Content and SEO are the most powerful components of Internet marketing. You won’t be able to promote a website with low-quality content. At the same time, even excellent content will be left unnoticed without SEO optimisation. SEO suggests the technical process of improving website traffic quality. And traffic means visitors who would like the content and stay on your website, request a quote, buy your product, or take any other targeted action. Let’s view what…
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