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Effective communication is vital in every field to establish strong client relationships and achieve successful project outcomes. We adhere to these ten principles: Respecting Time Zones: When working with international clients, we consider time zone differences when scheduling meetings and sending communications. Understanding Business Goals: We ensure alignment by discussing and understanding the business objectives and vision of…
Professional linguists are powerful superheroes who can, without exaggeration, make your business a favourite and well-known. By translating your social media platforms, you can introduce your business to other countries. By adapting your franchise to a different region, you can attract investors. Localising your business plan allows you to find partners in other countries and…
2024 has guided in an era where understanding the mind behind content consumption isn’t just advantageous – it’s vital. Content marketing and copywriting are closer to psychology than ever before. Today’s content isn’t just read – it’s felt. Neuroscience research from MDPI (Multidisciplinary Digital Publishing Institute) suggests that emotionally charged content can significantly increase viewer engagement and retention [Viewer Engagement…
Once upon a time, in the bustling world of eCommerce, there was an ambitious entrepreneur named Alex. He had an online store selling innovative gadgets worldwide. His journey, full of dreams and aspirations, was about to take an unexpected turn as he learned the art of brand localisation, a crucial step in the global success…
A little spoiler: everything will be fine and thrilling. As we venture into 2024, the language industry is on the cusp of transformative changes. Stay ahead of the curve with these top 6 trends reshaping our industry. Advanced Machine Translation and Neural Language Models Machine translation (MT) and neural language models are witnessing unprecedented advancements….
Ever wondered what sets brands like Apple, Airbnb, Tesla, Google, Slack, Amazon, and Coca-Cola apart? They all share a secret ingredient: harmony. It’s the hidden force behind their success and steady growth—a seamless blend of style, visuals, texts, ads, and sales tactics that create an unmistakable identity, much like Coca-Cola in its domain. Today, let’s…